The Role of Tumbler Products In Supporting Sustainable Consumption and Production in Generation Z
Article Sidebar
Published:
Jun 1, 2025
Keywords:
Sustainable Consumption,
Generation Z,
Tumbler,
Green Marketing,
Theory of Planned Behaviour
Main Article Content
Abstract
The purpose of this study is to investigate how using tumblers might promote sustainable production and consumption, especially among Generation Z. By examining pertinent studies on green marketing, the Theory of Planned Behaviour, and sustainable consumption, the study takes a conceptual approach. According to the research, tumblers have changed from being basic drinking vessels to representing young people's ecologically sensitive way of life. Purchase intention and tumbler uptake are greatly impacted by a few important influencing variables, including as accessibility, social influence, favorable environmental views, and green marketing strategies. Using tumblers not only helps reduce plastic waste but also supports Sustainable Development Goal (SDG) 12 by reinforcing youth's social identity as change agents. According to the study's findings, tumblers are a major factor in changing consumer habits and are a long-term solution to reduce dependency on single-use plastics.
Article Details
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Articles
References
Ȧberg, D. M., & Greene, M. (2024). Circular plastic consumption in everyday life: a nexus of practice perspective. Consumption and Society, 1–22. https://doi.org/10.1332/27528499Y2024D000000034
Amitia Nourma Islami. (2018). Kampanye Komunikasi Lingkungan Berbasis Komunitas Anak Muda (Studi Kualitatif Deskriptif Program Tumbler Day 2015 Dan 2016 Oleh Komunitas Hilo Green Community (Hgc) Malang).
Archie, A., Madepo, M. A., & Ramadaniar, N. (2025). THE SWITCHING INTENTION OF GEN Z TO BRING TUMBLERS : THE PRO-ENVIRONMENTAL PREDICTORS. 11(2), 373–388. https://doi.org/10.24252/minds.v11i2.52631
Arias, C., Vélez-Rolón, A. M., & Méndez-Pinzón, M. (2021). Mapping the Concept of Sustainable Consumption: An Analysis From the Adoption and Promotion of Pro-Environmental and Social Behaviors in University Students. Frontiers in Education, 6(November), 1–15. https://doi.org/10.3389/feduc.2021.729939
Boström, M. (2022). Lifestyle transformation and reduced consumption: a transformative learning process. Sozialpolitik.Ch, 1(1/2022), 1–22. https://doi.org/10.18753/2297-8224-186
Correia, E., Sousa, S., Viseu, C., & Larguinho, M. (2023). Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour. International Journal of Environmental Research and Public Health, 20(2). https://doi.org/10.3390/ijerph20021356
Darmawan, G., & Suasana, I. (2021). The Role of Green Packaging Mediates the Effect of Green Product on Purchase Intention of Starbucks Tumbler (Study at Starbucks GriyaSantrian). American Journal of Humanities and Social Sciences Research (AJHSSR), 5(3), 128–134. www.ajhssr.com
Djafarova, E., & Foots, S. (2022). Exploring ethical consumption of generation Z: theory of planned behaviour. Young Consumers, 23(3), 413–431. https://doi.org/10.1108/YC-10-2021-1405
Druică, E., Ianole-Călin, R., & Puiu, A. I. (2023). When Less Is More: Understanding the Adoption of a Minimalist Lifestyle Using the Theory of Planned Behavior. Mathematics, 11(3). https://doi.org/10.3390/math11030696
Dwipamurti, I. G. A. N., Mawardi, M. K., & Nuralam, I. P. (2018). The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Cafe Ubud Gianyar Bali). Jurnal Administrasi Bisnis (JAB), 61(3), 57–64. www.starbucks.com
Glavič, P. (2021). Evolution and current challenges of sustainable consumption and production. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13169379
Haider, M., Shannon, R., & Moschis, G. P. (2022). Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021). Sustainability (Switzerland), 14(7), 1–36. https://doi.org/10.3390/su14073999
Herweyers, L., Bois, E. Du, & Moons, I. (2024). Use - clean - repeat: Understanding user, product, and context to design for long-term reuse. Resources, Conservation and Recycling, 204, 107511. https://doi.org/https://doi.org/10.1016/j.resconrec.2024.107511
Heydemans, N. A., & Langi, F. M. (2019). Rekonsiliasi Pemuda dengan Alam. Jurnal Studi Pemuda, 8(2), 156. https://doi.org/10.22146/studipemudaugm.48448
John Gabay, P. V, & Adrian Flores, F. R. (2024). Evaluating Tumbler Use in High Schools: A Case Study on Sustainability and Fostering Environmental Stewardship. 9(3). www.ijisrt.com
Kamalakkannan, S., Abeynayaka, A., Kulatunga, A. K., Singh, R. K., Tatsuno, M., & Gamaralalage, P. J. D. (2022). Life Cycle Assessment of Selected Single-Use Plastic Products towards Evidence-Based Policy Recommendations in Sri Lanka. Sustainability (Switzerland), 14(21). https://doi.org/10.3390/su142114170
Liedtke, C., Hasselkuß, M., Welfens, M. J., Nordmann, J., & Baedeker, C. (2013). Transformation towards sustainable consumption : Changing consumption patterns through meaning in social practices. 4th International Conference on Sustainability Transitions, July 2016, 702–729.
Nila Nailatul Magfiroh, & Amelindha Vania. (2024). We Trust In Green Product: The Impact Of Green Marketing And Packaging On Purchase Intention. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(6), 3093–3108. https://doi.org/10.47467/elmal.v5i6.2085
Nurul Fitri, N., Wulandari, E., Arief Budiman, M., & Raya Bandung -Sumedang Km, J. (2024). Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Minat Beli Generasi Z terhadap Tumbler dan Sedotan Ramah Lingkungan Generation Z’s Purchase Intention towards Tumbler and Straw Eco-friendly. 10(1), 702–716.
Putra, H., & Bramulya Ikhsan, R. (2023). Influence of Electronic Word of Mouth And Brand Image On High-End Tumble Purchase Intention. Journal of E-Business and Management Science, 1(1), 39–50. https://doi.org/10.61098/jems.v1i1.38
Rahmawati, L., & Abdulkarim, A. (2023). Development of Moral Movement of Bring Your Own Tumbler (Byot) in Junior High School 3 Jatinunggal. 1–10.
Romanello, L., Teboul, A., Wiesemuller, F., Nguyen, P. H., Kovac, M., & Armanini, S. F. (2024). TumblerBots: Tumbling Robotic sensors for Minimally-invasive Benthic Monitoring. 1–8. http://arxiv.org/abs/2410.23049
Sedtha, S., Nitivattananon, V., Ahmad, M. M., & Cruz, S. G. (2023). The First Step of Single-Use Plastics Reduction in Thailand. Sustainability (Switzerland), 15(1). https://doi.org/10.3390/su15010045
Septina, S.Sos, MA, A. D., Pradipto, S., & Pribadi, M. A. (2023). the One Million Tumbler Movement: State Civil Servants’ Perception on Tumbler Use and Plastic Waste Reduction. Jurnal Analisis Kebijakan Kehutanan, 20(1), 11–19. https://doi.org/10.59100/jakk.2023.20.1.11-19
Shidiq, L. M., Nurdin, S., & Sandini, D. (2024). Pengaruh Short Video Marketing Dan Green Product Terhadap Purchase Intention Tumbler Miniso. Jurnal Sains Manajemen, 6(2), 2685–6972. https://ejurnal.ars.ac.id/index.php/jsm/index
Tan, Z., Sadiq, B., Bashir, T., Mahmood, H., & Rasool, Y. (2022). Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust. Sustainability (Switzerland), 14(10). https://doi.org/10.3390/su14105939
Wilts, H., Schinkel, J., & Feder, L. (2020). Prevention of plastic waste in production and consumption by multi-actor partnerships. https://prevent-waste.net/wp-content/uploads/2020/05/Prevention_of_plastic_waste_in_production_and_consumption_Singlepages.pdf
Wojciechowska-Solis, J., & Barska, A. (2021). Exploring the preferences of consumers’ organic products in aspects of sustainable consumption: The case of the polish consumer. Agriculture (Switzerland), 11(2), 1–17. https://doi.org/10.3390/agriculture11020138
Wu, L., Zhu, Y., & Zhai, J. (2022). Understanding Waste Management Behavior Among University Students in China: Environmental Knowledge, Personal Norms, and the Theory of Planned Behavior. Frontiers in Psychology, 12(January), 1–13. https://doi.org/10.3389/fpsyg.2021.771723
Article Sidebar
Generation Z,
Tumbler,
Green Marketing,
Theory of Planned Behaviour
Main Article Content
Abstract
The purpose of this study is to investigate how using tumblers might promote sustainable production and consumption, especially among Generation Z. By examining pertinent studies on green marketing, the Theory of Planned Behaviour, and sustainable consumption, the study takes a conceptual approach. According to the research, tumblers have changed from being basic drinking vessels to representing young people's ecologically sensitive way of life. Purchase intention and tumbler uptake are greatly impacted by a few important influencing variables, including as accessibility, social influence, favorable environmental views, and green marketing strategies. Using tumblers not only helps reduce plastic waste but also supports Sustainable Development Goal (SDG) 12 by reinforcing youth's social identity as change agents. According to the study's findings, tumblers are a major factor in changing consumer habits and are a long-term solution to reduce dependency on single-use plastics.
Article Details
References
Ȧberg, D. M., & Greene, M. (2024). Circular plastic consumption in everyday life: a nexus of practice perspective. Consumption and Society, 1–22. https://doi.org/10.1332/27528499Y2024D000000034
Amitia Nourma Islami. (2018). Kampanye Komunikasi Lingkungan Berbasis Komunitas Anak Muda (Studi Kualitatif Deskriptif Program Tumbler Day 2015 Dan 2016 Oleh Komunitas Hilo Green Community (Hgc) Malang).
Archie, A., Madepo, M. A., & Ramadaniar, N. (2025). THE SWITCHING INTENTION OF GEN Z TO BRING TUMBLERS : THE PRO-ENVIRONMENTAL PREDICTORS. 11(2), 373–388. https://doi.org/10.24252/minds.v11i2.52631
Arias, C., Vélez-Rolón, A. M., & Méndez-Pinzón, M. (2021). Mapping the Concept of Sustainable Consumption: An Analysis From the Adoption and Promotion of Pro-Environmental and Social Behaviors in University Students. Frontiers in Education, 6(November), 1–15. https://doi.org/10.3389/feduc.2021.729939
Boström, M. (2022). Lifestyle transformation and reduced consumption: a transformative learning process. Sozialpolitik.Ch, 1(1/2022), 1–22. https://doi.org/10.18753/2297-8224-186
Correia, E., Sousa, S., Viseu, C., & Larguinho, M. (2023). Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour. International Journal of Environmental Research and Public Health, 20(2). https://doi.org/10.3390/ijerph20021356
Darmawan, G., & Suasana, I. (2021). The Role of Green Packaging Mediates the Effect of Green Product on Purchase Intention of Starbucks Tumbler (Study at Starbucks GriyaSantrian). American Journal of Humanities and Social Sciences Research (AJHSSR), 5(3), 128–134. www.ajhssr.com
Djafarova, E., & Foots, S. (2022). Exploring ethical consumption of generation Z: theory of planned behaviour. Young Consumers, 23(3), 413–431. https://doi.org/10.1108/YC-10-2021-1405
Druică, E., Ianole-Călin, R., & Puiu, A. I. (2023). When Less Is More: Understanding the Adoption of a Minimalist Lifestyle Using the Theory of Planned Behavior. Mathematics, 11(3). https://doi.org/10.3390/math11030696
Dwipamurti, I. G. A. N., Mawardi, M. K., & Nuralam, I. P. (2018). The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Cafe Ubud Gianyar Bali). Jurnal Administrasi Bisnis (JAB), 61(3), 57–64. www.starbucks.com
Glavič, P. (2021). Evolution and current challenges of sustainable consumption and production. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13169379
Haider, M., Shannon, R., & Moschis, G. P. (2022). Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021). Sustainability (Switzerland), 14(7), 1–36. https://doi.org/10.3390/su14073999
Herweyers, L., Bois, E. Du, & Moons, I. (2024). Use - clean - repeat: Understanding user, product, and context to design for long-term reuse. Resources, Conservation and Recycling, 204, 107511. https://doi.org/https://doi.org/10.1016/j.resconrec.2024.107511
Heydemans, N. A., & Langi, F. M. (2019). Rekonsiliasi Pemuda dengan Alam. Jurnal Studi Pemuda, 8(2), 156. https://doi.org/10.22146/studipemudaugm.48448
John Gabay, P. V, & Adrian Flores, F. R. (2024). Evaluating Tumbler Use in High Schools: A Case Study on Sustainability and Fostering Environmental Stewardship. 9(3). www.ijisrt.com
Kamalakkannan, S., Abeynayaka, A., Kulatunga, A. K., Singh, R. K., Tatsuno, M., & Gamaralalage, P. J. D. (2022). Life Cycle Assessment of Selected Single-Use Plastic Products towards Evidence-Based Policy Recommendations in Sri Lanka. Sustainability (Switzerland), 14(21). https://doi.org/10.3390/su142114170
Liedtke, C., Hasselkuß, M., Welfens, M. J., Nordmann, J., & Baedeker, C. (2013). Transformation towards sustainable consumption : Changing consumption patterns through meaning in social practices. 4th International Conference on Sustainability Transitions, July 2016, 702–729.
Nila Nailatul Magfiroh, & Amelindha Vania. (2024). We Trust In Green Product: The Impact Of Green Marketing And Packaging On Purchase Intention. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(6), 3093–3108. https://doi.org/10.47467/elmal.v5i6.2085
Nurul Fitri, N., Wulandari, E., Arief Budiman, M., & Raya Bandung -Sumedang Km, J. (2024). Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Minat Beli Generasi Z terhadap Tumbler dan Sedotan Ramah Lingkungan Generation Z’s Purchase Intention towards Tumbler and Straw Eco-friendly. 10(1), 702–716.
Putra, H., & Bramulya Ikhsan, R. (2023). Influence of Electronic Word of Mouth And Brand Image On High-End Tumble Purchase Intention. Journal of E-Business and Management Science, 1(1), 39–50. https://doi.org/10.61098/jems.v1i1.38
Rahmawati, L., & Abdulkarim, A. (2023). Development of Moral Movement of Bring Your Own Tumbler (Byot) in Junior High School 3 Jatinunggal. 1–10.
Romanello, L., Teboul, A., Wiesemuller, F., Nguyen, P. H., Kovac, M., & Armanini, S. F. (2024). TumblerBots: Tumbling Robotic sensors for Minimally-invasive Benthic Monitoring. 1–8. http://arxiv.org/abs/2410.23049
Sedtha, S., Nitivattananon, V., Ahmad, M. M., & Cruz, S. G. (2023). The First Step of Single-Use Plastics Reduction in Thailand. Sustainability (Switzerland), 15(1). https://doi.org/10.3390/su15010045
Septina, S.Sos, MA, A. D., Pradipto, S., & Pribadi, M. A. (2023). the One Million Tumbler Movement: State Civil Servants’ Perception on Tumbler Use and Plastic Waste Reduction. Jurnal Analisis Kebijakan Kehutanan, 20(1), 11–19. https://doi.org/10.59100/jakk.2023.20.1.11-19
Shidiq, L. M., Nurdin, S., & Sandini, D. (2024). Pengaruh Short Video Marketing Dan Green Product Terhadap Purchase Intention Tumbler Miniso. Jurnal Sains Manajemen, 6(2), 2685–6972. https://ejurnal.ars.ac.id/index.php/jsm/index
Tan, Z., Sadiq, B., Bashir, T., Mahmood, H., & Rasool, Y. (2022). Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust. Sustainability (Switzerland), 14(10). https://doi.org/10.3390/su14105939
Wilts, H., Schinkel, J., & Feder, L. (2020). Prevention of plastic waste in production and consumption by multi-actor partnerships. https://prevent-waste.net/wp-content/uploads/2020/05/Prevention_of_plastic_waste_in_production_and_consumption_Singlepages.pdf
Wojciechowska-Solis, J., & Barska, A. (2021). Exploring the preferences of consumers’ organic products in aspects of sustainable consumption: The case of the polish consumer. Agriculture (Switzerland), 11(2), 1–17. https://doi.org/10.3390/agriculture11020138
Wu, L., Zhu, Y., & Zhai, J. (2022). Understanding Waste Management Behavior Among University Students in China: Environmental Knowledge, Personal Norms, and the Theory of Planned Behavior. Frontiers in Psychology, 12(January), 1–13. https://doi.org/10.3389/fpsyg.2021.771723