The Influence of Green Marketing, Brand Image and Customer Orientation on Purchase Intention of Zorlien Led Products Moderated by Internet Technology
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Published:
Dec 1, 2024
Keywords:
Green Marketing, Brand Image, Customer Orientation and Internet Technology
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Abstract
This research is a direct consumer buying interest in zorlien led products based on green marketing, brand image and customer orientation through internet technology consisting of 250 questionnaire respondents who have been filled in by consumers. The results of 250 respondents consisting of 17 indicators using smartpls were declared valid, because the validity test value above the average> 0.5 and the reliability test above the average> 0.7. The results of the brand image hypothesis test, green marketing, customer orientation and internet technology on purchase intention are significant, but when coded the results are not significant
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Articles
References
Achyani1, Y. E. (2016). ' 에관한보론No Title'. 입법학연구, 제13집1호 (May), 31-48. Adiwihardja, C., Studi, P., & Informatika, M. (2016). Ecommerce as an Innovation Model
Technology Entrepreneur Strategy According to User Preferences At. 3(1), 154-163.
Al Lathifah, A. R., & Widyastuti, D. A. (2018). The Effect of Green Product on Repurchase Interest (Study on PHILIPS Brand LED Lighting Products). Journal of Entrepreneurship, Management and Industry, 1(01), 16-28.
Alfiah, F., Harahap, E. P., Pahad, B. A., Azhari, I. A., & Saputra, R. S. (2015). ANALYZING THE ROLE OF INTERNET TECHNOLOGY AS A MEDIUM FOR E-COMMERCE TRANSACTIONS IN IMPROVING. 6-8.
Asri, S., & Susanti, F. (2018). Factors that influence buying interest in E-Commerce Lazada.Co.Id.
Dewi, S. N., & Nuzuli, T. (2017). THE ROLE OF PROMOTIONAL MIX AS A MODERATING VARIABLE OF CUSTOMER ORIENTATION AND MARKETING ORIENTATION ON MARKETING PERFORMANCE (Study of
Empirical on SME Restaurants in Sragen Regency). Equilibrium: Scientific Journal of Economics, 12(2), 140. https://doi.org/10.24269/ekuilibrium.v12i2.676
Dewi, S. T. (2016). Analysis of the Influence of Market Orientation and Product Innovation on Competitive Advantage to Improve Marketing Performance (Study on the Batik Industry in Pekalongan City and Regency). Economics and Business, 80. https://core.ac.uk/download/pdf/11715776.pdf
Fajrin, F. V., & Sampurno Wibowo. (2018). The Effect of Event Marketing on Brand Image At PT Pikiran Rakyat Bandung in 2018. Journal of Marketing Management, 4(2), 357- 369.
Haryoko, U. B., & Ali, H. A. A. (2019). The Influence of Green Marketing and Brand Image on Interest in Buying Bottled Mineral Water (AMDK) ADES Brand (Case Study of Regular SI Management Study Program Students C Faculty of Economics, Pamulang University). Proceedings, 1(1), 179-201. http://openjournal.unpam.ac.id/index.php/Proceedings/article/view/2177/1803
Jatmiko, M. R. (2015). Analysis of the Influence of Perceptions of Customer Orientation and Company Reputation on Strategic Service Orientation and its Impact on Customer Satisfaction. College of Economics Totalwin Semarang, 6 (November), 67-87.
Kampani, P. (n.d.). IN CAR PURCHASE DECISION (Study on Consumers of PT Astra International Tbk - TSO Malang Sutoyo). 12(1), 1-8.
NURRAHMANTO, P. A. (2015). The Effect of Ease of Buying Consumers in SituUse, Shopping Enjoyment, Shopping Experience and Consumer Trust on Online Buying and Selling Mins Bukalapak.Com. Feb Undip, 20.
Osiyo, A. K., & Samuel, H. (2018). The Effect of Green Marketing on Green Brand Image and Customer Purchase Intention at Starbucks Coffee Malang. Journal of Marketing Strategy, 5(2), 1-9.
Ph, R. O., Chotani, G. K., Dodge, T. C., & Arbige, M. V. (2012). No主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title. 1036-1037.
Prasetya, E. G., Yulianto, E., & Sunarti, S. (2018). The Influence of Brand Image on Purchasing Decisions (Survey of Students of the Faculty of Business Administration, Business Administration Study Program class of 2014 consumers of Aqua Mineral Water). Journal of Business Administration, 62(2), 214-221.
Risna Dwi Agustin, Srikandi Kumadji, & Yulianto, E. (2015). The influence of Green marketing on purchase intention and its impact on purchasing decisions. Journal of Business Administration, 22(2), 37-36.
Soim, F., Suharyono, S., & Abdillah, Y. (2016). THE INFLUENCE OF BRAND IMAGE ON
PURCHASE DECISIONS (Study on simPATI Starter Pack Buyers at Telkomsel Matos Booth). Journal of Business Administration S1 Universitas Brawijaya, 35(1), 146-153.
Widiana, M. E., Supit, H., & Hartini, S. (2012). The Use of Internet Technology in Online Sales System to Increase Satisfaction and Repeat Purchases of Batik Products in Small and Medium Enterprises in East Java. Journal of Management and Entrepreneurship, 14(1), 71-81. https://doi.org/10.9744/jmk.14.1.72-82
Wirdasari, D. (2009). E-COMMERCE TECHNOLOGY IN BUSINESS PROCESS. 7(2).
Article Sidebar
Main Article Content
Abstract
This research is a direct consumer buying interest in zorlien led products based on green marketing, brand image and customer orientation through internet technology consisting of 250 questionnaire respondents who have been filled in by consumers. The results of 250 respondents consisting of 17 indicators using smartpls were declared valid, because the validity test value above the average> 0.5 and the reliability test above the average> 0.7. The results of the brand image hypothesis test, green marketing, customer orientation and internet technology on purchase intention are significant, but when coded the results are not significant
Article Details
References
Achyani1, Y. E. (2016). ' 에관한보론No Title'. 입법학연구, 제13집1호 (May), 31-48. Adiwihardja, C., Studi, P., & Informatika, M. (2016). Ecommerce as an Innovation Model
Technology Entrepreneur Strategy According to User Preferences At. 3(1), 154-163.
Al Lathifah, A. R., & Widyastuti, D. A. (2018). The Effect of Green Product on Repurchase Interest (Study on PHILIPS Brand LED Lighting Products). Journal of Entrepreneurship, Management and Industry, 1(01), 16-28.
Alfiah, F., Harahap, E. P., Pahad, B. A., Azhari, I. A., & Saputra, R. S. (2015). ANALYZING THE ROLE OF INTERNET TECHNOLOGY AS A MEDIUM FOR E-COMMERCE TRANSACTIONS IN IMPROVING. 6-8.
Asri, S., & Susanti, F. (2018). Factors that influence buying interest in E-Commerce Lazada.Co.Id.
Dewi, S. N., & Nuzuli, T. (2017). THE ROLE OF PROMOTIONAL MIX AS A MODERATING VARIABLE OF CUSTOMER ORIENTATION AND MARKETING ORIENTATION ON MARKETING PERFORMANCE (Study of
Empirical on SME Restaurants in Sragen Regency). Equilibrium: Scientific Journal of Economics, 12(2), 140. https://doi.org/10.24269/ekuilibrium.v12i2.676
Dewi, S. T. (2016). Analysis of the Influence of Market Orientation and Product Innovation on Competitive Advantage to Improve Marketing Performance (Study on the Batik Industry in Pekalongan City and Regency). Economics and Business, 80. https://core.ac.uk/download/pdf/11715776.pdf
Fajrin, F. V., & Sampurno Wibowo. (2018). The Effect of Event Marketing on Brand Image At PT Pikiran Rakyat Bandung in 2018. Journal of Marketing Management, 4(2), 357- 369.
Haryoko, U. B., & Ali, H. A. A. (2019). The Influence of Green Marketing and Brand Image on Interest in Buying Bottled Mineral Water (AMDK) ADES Brand (Case Study of Regular SI Management Study Program Students C Faculty of Economics, Pamulang University). Proceedings, 1(1), 179-201. http://openjournal.unpam.ac.id/index.php/Proceedings/article/view/2177/1803
Jatmiko, M. R. (2015). Analysis of the Influence of Perceptions of Customer Orientation and Company Reputation on Strategic Service Orientation and its Impact on Customer Satisfaction. College of Economics Totalwin Semarang, 6 (November), 67-87.
Kampani, P. (n.d.). IN CAR PURCHASE DECISION (Study on Consumers of PT Astra International Tbk - TSO Malang Sutoyo). 12(1), 1-8.
NURRAHMANTO, P. A. (2015). The Effect of Ease of Buying Consumers in SituUse, Shopping Enjoyment, Shopping Experience and Consumer Trust on Online Buying and Selling Mins Bukalapak.Com. Feb Undip, 20.
Osiyo, A. K., & Samuel, H. (2018). The Effect of Green Marketing on Green Brand Image and Customer Purchase Intention at Starbucks Coffee Malang. Journal of Marketing Strategy, 5(2), 1-9.
Ph, R. O., Chotani, G. K., Dodge, T. C., & Arbige, M. V. (2012). No主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title. 1036-1037.
Prasetya, E. G., Yulianto, E., & Sunarti, S. (2018). The Influence of Brand Image on Purchasing Decisions (Survey of Students of the Faculty of Business Administration, Business Administration Study Program class of 2014 consumers of Aqua Mineral Water). Journal of Business Administration, 62(2), 214-221.
Risna Dwi Agustin, Srikandi Kumadji, & Yulianto, E. (2015). The influence of Green marketing on purchase intention and its impact on purchasing decisions. Journal of Business Administration, 22(2), 37-36.
Soim, F., Suharyono, S., & Abdillah, Y. (2016). THE INFLUENCE OF BRAND IMAGE ON
PURCHASE DECISIONS (Study on simPATI Starter Pack Buyers at Telkomsel Matos Booth). Journal of Business Administration S1 Universitas Brawijaya, 35(1), 146-153.
Widiana, M. E., Supit, H., & Hartini, S. (2012). The Use of Internet Technology in Online Sales System to Increase Satisfaction and Repeat Purchases of Batik Products in Small and Medium Enterprises in East Java. Journal of Management and Entrepreneurship, 14(1), 71-81. https://doi.org/10.9744/jmk.14.1.72-82
Wirdasari, D. (2009). E-COMMERCE TECHNOLOGY IN BUSINESS PROCESS. 7(2).