The Influence of Knowledge Management and Product Innovation on Sales in E-Commerce With Price as A Moderator
Article Sidebar
Published:
Dec 17, 2025
Keywords:
Knowledge Management,
Product Innovation,
E-Commerce Sales,
Price
Main Article Content
Abstract
The aim of this research is to find out whether knowledge management and product innovation have an impact on e-commerce sales which is moderated by price. As a result of this research, we can gain a better understanding of how individuals with managerial skills can manage all e-commerce activities. We can also learn how they can innovate products by considering customer needs and wants, as well as how much they are willing to pay for the products they sell. The sample used in this research consisted of 100 respondents who came from various educational and community backgrounds. This research is quantitative research using the structural equation model analysis method. The aim of this research is to use high-quality data to show that knowledge management has a positive impact on e-commerce sales and product innovation.
Article Details
Section
Articles
References
Alfayed, E., Ramadeli, L., Agnestasia, R., Amalina, V., Swid, Z. H. O., & Riofita, H. (2023). Analyze e-commerce marketing and sales strategies on TikTok Shop. Journal of Management and Business Economics (JEMB), 1(2), 195–201. https://doi.org/https://doi.org/10.62017/jemb.v1i2.595
Amalia, R. N., & Dianingati, R. S. (2022). The effect of the number of respondents on the validity and reliability test results of self-medication knowledge and behavior questionnaires. Generics: Journal of Research in Pharmacy, 2(1), 9–15.https://doi.org/https://doi.org/10.14710/genres.v2i1.12271
Anam, C., Survival, S., & Iswari, H. R. (2021). Entrepreneurs' Abilities from the Perspective of Entrepreneurial Orientation and Sales Concepts in the New Normal Era. Journal of Management Science, 10(2), 93–100. https://doi.org/https://doi.org/10.32502/jimn.v10i2.2889
Aprileny, I., Imalia, I., & Emarawati, J. A. (2021). The Influence of Price, Facilities and Location on Purchase Decisions (Case study of buying a house in GRAND NUSA INDAH block j, cileungsi at PT. KENTANIX SUPRA INTERNATIONAL). IKRAITH-ECONOMICS, 4(3), 243–252.
Chasanah, N. (2021). Application of Customer Knowledge Management in e-commerce of Gendis Fashion Muslim Boutique. Indonesian Journal of Education and Technology, 1(3), 131–140. https://doi.org/https://doi.org/10.52436/1.jpti.30
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/https://doi.org/10.1016/j.rmal.2022.100027
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature. https://library.oapen.org/handle/20.500.12657/51463
Hermiati, R., Asnawati, A., & Kanedi, I. (2021). Creating e-commerce on the king of computers using the php programming language and Mysql database. Journal of Infotama Media, 17(1). https://doi.org/https://doi.org/10.37676/jmi.v17i1.1317
Janna, N. M., & Herianto, H. (2021). The concept of validity and reliability test using SPSS. https://doi.org/https://doi.org/10.31219/osf.io/v9j52
Juli, P. R., Suardhika, I. N., & Hendrawan, G. Y. (2021). The Influence of Product Quality, Product Innovation and Digital Marketing on Purchase Decisions at Angelo Store Ubud Bali. VALUES, 2(2).
Nurdiansyah, A., Pratiwi, A. S., & Kaunaini, N. (2022). Literature Review The Influence of Trust, Convenience and Satisfaction on E-Commerce. Journal of Multidisciplinary Sciences, 1(1), 297–303. https://doi.org/https://doi.org/10.38035/jim.v1i1
Nurhalijah, I. S., Suarna, I. F., & Marhamah, M. (2024). The Role of Entrepreneurship in Encouraging the Growth of MSMEs Through E-Commerce in Bojong Kalapa Village. Journal of Management and Business Economics (JEMB), 1(3), 177–184. https://doi.org/https://doi.org/10.62017/jemb.v1i3.818
Pinasti, P., & Nurdin, H. (2022). The Influence of Knowledge Management on Employee Performance at PT. Telekomunikasi Indonesia (Persero) Tbk Bima. MOTIVATION, 7(2), 122–129. https://doi.org/https://doi.org/10.32502/mti.v7i2.4750
Praditya, R. A. (2024). Linking The Role of Digital Marketing and E-Commerce on Performance Marketing. UJoST-Universal Journal of Science and Technology, 3(2), 7–12. https://doi.org/https://doi.org/10.11111/ujost.v3i2.149
Primawanti, E. P., & Ali, H. (2022). The Influence of Information Technology, Web-Based Information Systems and Knowledge Management on Employee Performance (Literature Review Executive Support System (ESS) for Business). Journal of Information Systems Management Economics, 3(3), 267–285. https://doi.org/https://doi.org/10.31933/jemsi.v3i3.818
Rahmawati, S. D. (2021). The influence of an influencer's social media in increasing sales through e-commerce. NCOINS: National Conference Of Islamic Natural Science, 1(1), 281–294. http://proceeding.iainkudus.ac.id/index.php/NCOINS/index
Rif'an, M., Sylviana, F., & Ronaldo, D. (2022). Design and Build E-Learning Productive Multimedia and Marketing Lessons at Smk Karsa Mulya, Palangka Raya City. Journal of Information Technology and Computer Science, 2(1), 11–18. https://doi.org/https://doi.org/10.47111/jointecoms.v2i1.8830
Sitorus, R. R., & Tambun, S. (2023). Smart PLS Application Training for Accounting Research for the Indonesian Institute of Accountants (IAI) North Sumatra Region. Journal of UNDIKMA Service, 4(1), 18–26. https://doi.org/https://doi.org/10.33394/jpu.v3i2.5519
Subianto, D., & Basuki, K. (2024). The Influence of Influencers and Product Innovation on Kahf's Purchase Decision with E-Commerce as Moderating. Economics: Journal of Economics and Business, 8(1), 826–831. https://doi.org/http://dx.doi.org/10.33087/ekonomis.v8i1.1322
Sumarsid, S., & Paryanti, A. B. (2022). The Effect of Service Quality and Price on Customer Satisfaction in Grabfood (Setiabudi District Regional Study). M-Progress Scientific Journal, 12(1). https://doi.org/https://doi.org/10.35968/m-pu.v12i1.867
Tambun, S., Heryanto, H., Mulyadi, M., Sitorus, R. R., & Putra, R. R. (2022). SmartPLS data processing application training to improve research skills for Batam Theologia High School lecturers. Journal of Undikma Service, 3(2), 233–240. https://doi.org/https://doi.org/10.33394/jpu.v3i2.5519
Tambun, S., & Sitorus, R. R. (2024). Accounting Research Training with Smart PLS for Accounting Doctoral Students at Trisakti University. Joong-Ki: Journal of Community Service, 3(2), 303–310. https://doi.org/https://doi.org/10.56799/joongki.v3i2.2918
Wahono, R. M., & Masykuroh, E. (2022). The Influence of Product Innovation and Service Quality on Competitiveness with Brand Image as an Intervening Variable at Bank Syariah Indonesia Nganjuk Yos Sudarso Branch Office. Falahiya: Journal of Islamic Banking and Finance, 1(2), 156–172. https://doi.org/https://doi.org/10.21154/falahiya.v1i2.952
Wijaya, W. R. B., Widayati, C. C., & Perkasa, D. H. (2023). The Influence of Price, Product Quality and Service Quality on Consumer Satisfaction (Case Study on ABC Restaurant in Pantai Indah Kapuk). Journal of Entrepreneurship and Multi-Talent, 1(3), 82–91. https://doi.org/https://doi.org/10.38035/jkmt.v1i3.70
Zicof, E., Hidayanti, R., Darwel, D., Erika, E., & Idriani, E. (2023). Health Trust Model on Covid-19 Transmission Prevention Behavior in Padang City. Journal of Independent Health, 18(1), 168–180. https://doi.org/https://doi.org/10.33761/jsm.v18i1.983
Zuwardi, Z., Syahrin, A., Rayana, M. I., Mainaki, H., & Bilal, M. (2023). Analysis of the theory of demand, supply, and price according to the view of Ibn Khaldun. Innovative: Journal Of Social Science Research, 3(2), 13204–13215. https://j-innovative.org/index.php/Innovative/article/view/1754.
Article Sidebar
Product Innovation,
E-Commerce Sales,
Price
Main Article Content
Abstract
The aim of this research is to find out whether knowledge management and product innovation have an impact on e-commerce sales which is moderated by price. As a result of this research, we can gain a better understanding of how individuals with managerial skills can manage all e-commerce activities. We can also learn how they can innovate products by considering customer needs and wants, as well as how much they are willing to pay for the products they sell. The sample used in this research consisted of 100 respondents who came from various educational and community backgrounds. This research is quantitative research using the structural equation model analysis method. The aim of this research is to use high-quality data to show that knowledge management has a positive impact on e-commerce sales and product innovation.
Article Details
References
Alfayed, E., Ramadeli, L., Agnestasia, R., Amalina, V., Swid, Z. H. O., & Riofita, H. (2023). Analyze e-commerce marketing and sales strategies on TikTok Shop. Journal of Management and Business Economics (JEMB), 1(2), 195–201. https://doi.org/https://doi.org/10.62017/jemb.v1i2.595
Amalia, R. N., & Dianingati, R. S. (2022). The effect of the number of respondents on the validity and reliability test results of self-medication knowledge and behavior questionnaires. Generics: Journal of Research in Pharmacy, 2(1), 9–15.https://doi.org/https://doi.org/10.14710/genres.v2i1.12271
Anam, C., Survival, S., & Iswari, H. R. (2021). Entrepreneurs' Abilities from the Perspective of Entrepreneurial Orientation and Sales Concepts in the New Normal Era. Journal of Management Science, 10(2), 93–100. https://doi.org/https://doi.org/10.32502/jimn.v10i2.2889
Aprileny, I., Imalia, I., & Emarawati, J. A. (2021). The Influence of Price, Facilities and Location on Purchase Decisions (Case study of buying a house in GRAND NUSA INDAH block j, cileungsi at PT. KENTANIX SUPRA INTERNATIONAL). IKRAITH-ECONOMICS, 4(3), 243–252.
Chasanah, N. (2021). Application of Customer Knowledge Management in e-commerce of Gendis Fashion Muslim Boutique. Indonesian Journal of Education and Technology, 1(3), 131–140. https://doi.org/https://doi.org/10.52436/1.jpti.30
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/https://doi.org/10.1016/j.rmal.2022.100027
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature. https://library.oapen.org/handle/20.500.12657/51463
Hermiati, R., Asnawati, A., & Kanedi, I. (2021). Creating e-commerce on the king of computers using the php programming language and Mysql database. Journal of Infotama Media, 17(1). https://doi.org/https://doi.org/10.37676/jmi.v17i1.1317
Janna, N. M., & Herianto, H. (2021). The concept of validity and reliability test using SPSS. https://doi.org/https://doi.org/10.31219/osf.io/v9j52
Juli, P. R., Suardhika, I. N., & Hendrawan, G. Y. (2021). The Influence of Product Quality, Product Innovation and Digital Marketing on Purchase Decisions at Angelo Store Ubud Bali. VALUES, 2(2).
Nurdiansyah, A., Pratiwi, A. S., & Kaunaini, N. (2022). Literature Review The Influence of Trust, Convenience and Satisfaction on E-Commerce. Journal of Multidisciplinary Sciences, 1(1), 297–303. https://doi.org/https://doi.org/10.38035/jim.v1i1
Nurhalijah, I. S., Suarna, I. F., & Marhamah, M. (2024). The Role of Entrepreneurship in Encouraging the Growth of MSMEs Through E-Commerce in Bojong Kalapa Village. Journal of Management and Business Economics (JEMB), 1(3), 177–184. https://doi.org/https://doi.org/10.62017/jemb.v1i3.818
Pinasti, P., & Nurdin, H. (2022). The Influence of Knowledge Management on Employee Performance at PT. Telekomunikasi Indonesia (Persero) Tbk Bima. MOTIVATION, 7(2), 122–129. https://doi.org/https://doi.org/10.32502/mti.v7i2.4750
Praditya, R. A. (2024). Linking The Role of Digital Marketing and E-Commerce on Performance Marketing. UJoST-Universal Journal of Science and Technology, 3(2), 7–12. https://doi.org/https://doi.org/10.11111/ujost.v3i2.149
Primawanti, E. P., & Ali, H. (2022). The Influence of Information Technology, Web-Based Information Systems and Knowledge Management on Employee Performance (Literature Review Executive Support System (ESS) for Business). Journal of Information Systems Management Economics, 3(3), 267–285. https://doi.org/https://doi.org/10.31933/jemsi.v3i3.818
Rahmawati, S. D. (2021). The influence of an influencer's social media in increasing sales through e-commerce. NCOINS: National Conference Of Islamic Natural Science, 1(1), 281–294. http://proceeding.iainkudus.ac.id/index.php/NCOINS/index
Rif'an, M., Sylviana, F., & Ronaldo, D. (2022). Design and Build E-Learning Productive Multimedia and Marketing Lessons at Smk Karsa Mulya, Palangka Raya City. Journal of Information Technology and Computer Science, 2(1), 11–18. https://doi.org/https://doi.org/10.47111/jointecoms.v2i1.8830
Sitorus, R. R., & Tambun, S. (2023). Smart PLS Application Training for Accounting Research for the Indonesian Institute of Accountants (IAI) North Sumatra Region. Journal of UNDIKMA Service, 4(1), 18–26. https://doi.org/https://doi.org/10.33394/jpu.v3i2.5519
Subianto, D., & Basuki, K. (2024). The Influence of Influencers and Product Innovation on Kahf's Purchase Decision with E-Commerce as Moderating. Economics: Journal of Economics and Business, 8(1), 826–831. https://doi.org/http://dx.doi.org/10.33087/ekonomis.v8i1.1322
Sumarsid, S., & Paryanti, A. B. (2022). The Effect of Service Quality and Price on Customer Satisfaction in Grabfood (Setiabudi District Regional Study). M-Progress Scientific Journal, 12(1). https://doi.org/https://doi.org/10.35968/m-pu.v12i1.867
Tambun, S., Heryanto, H., Mulyadi, M., Sitorus, R. R., & Putra, R. R. (2022). SmartPLS data processing application training to improve research skills for Batam Theologia High School lecturers. Journal of Undikma Service, 3(2), 233–240. https://doi.org/https://doi.org/10.33394/jpu.v3i2.5519
Tambun, S., & Sitorus, R. R. (2024). Accounting Research Training with Smart PLS for Accounting Doctoral Students at Trisakti University. Joong-Ki: Journal of Community Service, 3(2), 303–310. https://doi.org/https://doi.org/10.56799/joongki.v3i2.2918
Wahono, R. M., & Masykuroh, E. (2022). The Influence of Product Innovation and Service Quality on Competitiveness with Brand Image as an Intervening Variable at Bank Syariah Indonesia Nganjuk Yos Sudarso Branch Office. Falahiya: Journal of Islamic Banking and Finance, 1(2), 156–172. https://doi.org/https://doi.org/10.21154/falahiya.v1i2.952
Wijaya, W. R. B., Widayati, C. C., & Perkasa, D. H. (2023). The Influence of Price, Product Quality and Service Quality on Consumer Satisfaction (Case Study on ABC Restaurant in Pantai Indah Kapuk). Journal of Entrepreneurship and Multi-Talent, 1(3), 82–91. https://doi.org/https://doi.org/10.38035/jkmt.v1i3.70
Zicof, E., Hidayanti, R., Darwel, D., Erika, E., & Idriani, E. (2023). Health Trust Model on Covid-19 Transmission Prevention Behavior in Padang City. Journal of Independent Health, 18(1), 168–180. https://doi.org/https://doi.org/10.33761/jsm.v18i1.983
Zuwardi, Z., Syahrin, A., Rayana, M. I., Mainaki, H., & Bilal, M. (2023). Analysis of the theory of demand, supply, and price according to the view of Ibn Khaldun. Innovative: Journal Of Social Science Research, 3(2), 13204–13215. https://j-innovative.org/index.php/Innovative/article/view/1754.