Business Strategies and Opportunities in the Digital Age
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Published:
Jun 1, 2024
Keywords:
Tiktok Shop Strategy,
Tiktok Shop Opportunities,
Generation Z
Main Article Content
Abstract
The study aims to provide and obtain information about Business Strategies and Opportunities in the digital era. One of them is through Tiktok Shop for Generation Z. The research method uses qualitative with literature studies. Data sources come from several journal articles, YouTube, and online news, and interviews. The coding process and visualization of research results use NVivo Software. The research findings explain that the strategy and business opportunities at Tiktok Shop for generation z. The research results obtained five points of benefits obtained by generation z. The results of the study obtained five points of benefits obtained including the potential for Live Streaming, Relevant and Interesting Content for Business, Building Consumer Trust and Loyalty, Creative Promotion, and Collaboration with Influencers. With these five benefits, information about business strategies and opportunities at Tiktok Shop is expected to help and benefit generation z to start and open an online business on Tiktok.
Article Details
Section
Articles
References
Economic, Management, Business and Accountancy International Journal (EMBAIJ) is a peer-reviewed academic journal published by MJK PUBLISHER. Our journal serves as a platform for scholars, researchers, and practitioners to disseminate high-quality and original research in the fields of economics, management, business, and accountancy.
EMBAIJ is dedicated to advancing knowledge and understanding in a broad range of topics within its scope, including but not limited to: Economic Theory and Policy, Business Management and Organizational Studies, Strategic and Operational Management, Financial Accounting and Reporting, Managerial Accounting, Entrepreneurship and Innovation, Marketing and Consumer Behavior, International Business and Trade, Corporate Governance and Ethics, Sustainable Development in Business.
Article Sidebar
Tiktok Shop Opportunities,
Generation Z
Main Article Content
Abstract
The study aims to provide and obtain information about Business Strategies and Opportunities in the digital era. One of them is through Tiktok Shop for Generation Z. The research method uses qualitative with literature studies. Data sources come from several journal articles, YouTube, and online news, and interviews. The coding process and visualization of research results use NVivo Software. The research findings explain that the strategy and business opportunities at Tiktok Shop for generation z. The research results obtained five points of benefits obtained by generation z. The results of the study obtained five points of benefits obtained including the potential for Live Streaming, Relevant and Interesting Content for Business, Building Consumer Trust and Loyalty, Creative Promotion, and Collaboration with Influencers. With these five benefits, information about business strategies and opportunities at Tiktok Shop is expected to help and benefit generation z to start and open an online business on Tiktok.
Article Details
References
Economic, Management, Business and Accountancy International Journal (EMBAIJ) is a peer-reviewed academic journal published by MJK PUBLISHER. Our journal serves as a platform for scholars, researchers, and practitioners to disseminate high-quality and original research in the fields of economics, management, business, and accountancy.
EMBAIJ is dedicated to advancing knowledge and understanding in a broad range of topics within its scope, including but not limited to: Economic Theory and Policy, Business Management and Organizational Studies, Strategic and Operational Management, Financial Accounting and Reporting, Managerial Accounting, Entrepreneurship and Innovation, Marketing and Consumer Behavior, International Business and Trade, Corporate Governance and Ethics, Sustainable Development in Business.