The Effect of Local Product Challenges and Somethinc Product Innovation on Competitive Advantage with Technology Orientation as a Moderation
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Published:
Jun 1, 2025
Keywords:
Local Product Challenges, Product Innovation, Competitive Advantage, Technology Orientation
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Abstract
This study aims to re-confirm whether there is an effect of product challenges and product innovation on competitive advantage moderated by technology orientation. And to determine the relationship between Technology Orientation motive in strengthening product challenge variables and product innovation. This study can provide Local Product Challenges that can be used as a reference for local beauty product entrepreneurs to know how to face competition by making superior products through technology-oriented product innovation. This study uses the structural equation modeling analysis method. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). Based on the results of the study, the Product Innovation Hypothesis Test and technology orientation significantly affect competitive advantage. . Based on the T-Statistic value of 3.608, and P Value of 0.000 and Coefficient Value of 0.328, it can be interpreted that these variables are interrelated and this Hypothesis is significant or accepted.
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References
Aifa Fahira, S., Zafrullah, A., & Setyaningrum, I. (2021). Analisis Produk Kosmetik Impor Terkait Brand Dan Pengaruhnya Terhadap Pembelian Kosmetik Impor Di Samarinda, Kalimantan Timur. Jurnal Ekonomi Dan Bisnis, 24(2), 59–65. https://doi.org/10.24123/jeb.v24i2.4749
Alwi, T., & Handayani, E. (2018). Keunggulan Bersaing Ukm Yang Dipengaruhi Oleh Orientasi Pasar Dan Inovasi Produk. Jurnal Pengembangan Wiraswasta, 20(3), 193. https://doi.org/10.33370/jpw.v20i3.256
Bloom, N., & Reenen, J. Van. (2013). Pengaruh Inovasi Produk, Desain Produk, Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Produk Woodenway. NBER Working Papers, 89. http://hdl.handle.net/123456789/20648
Dalimunthe, M. B. (2017). Keunggulan Bersaing Melalui Orientasi Pasar dan Inovasi produk. Jurnal Konsep Bisnis Dan Manajemen, 3(1), 18–31. https://doi.org/https://doi.org/10.31289/jkbm.v3i2.357
Darmawan, D., Sari, P. N. L., Jamil, S. A., & Mardikaningsih, R. (2023). Penerapan Manajemen Strategi: Kontribusi Orientasi Pasar Dan Orientasi Teknologi Terhadap Kinerja Bisnis UMKM. Journal of Management and Economics Research, 1(2), 64–70. https://journal.grahamitra.id/index.php/jomer/article/view/70
Ernawati, D. (2019). Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung. JWM (Jurnal Wawasan Manajemen), 7(1), 17. https://doi.org/10.20527/jwm.v7i1.173
Ghozali, I., & Latan, H. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program smartpls 3.0 untuk penelitian empiris. Semarang: Badan Penerbit UNDIP.
Hasnatika, I. F., & Nurnida, I. (2019). Analisis Pengaruh Inovasi Produk Terhadap Keunggulan Bersaing Pada UKM “Duren Kamu Pasti Kembali” di Kota Serang. Jurnal Riset Bisnis Dan Investasi, 4(3), 1. https://doi.org/10.35697/jrbi.v4i3.1252
Heryanto, H., Tambun, S., Pramono, R., Priyanti, D., & Siregar, I. (2023). E-Learning quality: The role of learning technology utilization effectiveness teacher leadership and curriculum during the pandemic season in Indonesia. International Journal of Data and Network Science, 7(4), 1451–1462. https://doi.org/10.5267/j.ijdns.2023.8.017
Kurniasari, R. D., & Utama, A. (2018). the Effect of Product Innovation, Product Creativity, and Product Quality on Competitive Advantage (a Case Study of Handicraft Enceng Gondok “Akar”). Jurnal Manajemen Dan Bisnis Indonesia, 3, 467–477. http://okezone.com
Lo, F. Y., Rey-Martí, A., & Botella-Carrubi, D. (2020). Research methods in business: Quantitative and qualitative comparative analysis. In Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.05.003
Noviani, L. (2020). Pengaruh Inovasi Produk, Kreativitas Produk, dan Kualitas Produk terhadap Keunggulan Bersaing (Studi Kasus pada Kerajinan Tikar Eceng Gondok ”Liar”). Jurnal Manajemen Danbisnis (Jumanis), 2(1), 2076–2086. http://ejournal.lppm-unbaja.ac.id/index.php/jmb/article/view/982
Setiawan, H. (2012). pengaruh orientasi pasar, orientasi teknologi dan inovasi produk terhadap keunggulan bersaing usaha songket skala kecil di kota Palembang. Jurnal Orasi Bisnis, 8(2), 12–19. https://jurnal.polsri.ac.id
Sitorus, R. R., & Tambun, S. (2023). Challenges, Strategies and Qualifications of Auditors In The Society 5.0 Era. JRAK, 15(2), 228–240. https://doi.org/10.23969/jrak.v15i2.7183
Tambun, S., & Sitorus, R. R. (2024). Pelatihan Riset Akuntansi Dengan Smart PLS Bagi Mahasiswa Doktoral Akuntansi Universitas Trisakti. Joong-Ki: Jurnal Pengabdian Masyarakat, 3(2), 303-310.
Tambun, S., Heryanto, H., Mulyadi, M., Sitorus, R. R., & Putra, R. R. (2022). Pelatihan Aplikasi Olah Data SmartPLS Untuk Meningkatkan Skill Penelitian Bagi Dosen Sekolah Tinggi Theologia Batam. Jurnal Pengabdian Undikma, 3(2), 233-240.
Sulistiani, D. (2014). Mencapai Keunggulan Bersaing Dengan Strategi Diferensiasi. El Muhasaba: Jurnal Akuntansi, 4(2), 1–17. https://doi.org/10.18860/em.v4i2.2454
Widiarta, P. G. K., Mahardika, I. P. D., Nugraha, N. A. S., Tintara, I. D. G. W., & Yasa, N. N. K. (2020). Peran Inovasi Produk Memediasi Orientasi Teknologi Terhadap Keunggulan Bersaing. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 2, 199. https://doi.org/10.24843/eeb.2020.v09.i02.p05
Article Sidebar
Main Article Content
Abstract
This study aims to re-confirm whether there is an effect of product challenges and product innovation on competitive advantage moderated by technology orientation. And to determine the relationship between Technology Orientation motive in strengthening product challenge variables and product innovation. This study can provide Local Product Challenges that can be used as a reference for local beauty product entrepreneurs to know how to face competition by making superior products through technology-oriented product innovation. This study uses the structural equation modeling analysis method. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). Based on the results of the study, the Product Innovation Hypothesis Test and technology orientation significantly affect competitive advantage. . Based on the T-Statistic value of 3.608, and P Value of 0.000 and Coefficient Value of 0.328, it can be interpreted that these variables are interrelated and this Hypothesis is significant or accepted.
Article Details
References
Aifa Fahira, S., Zafrullah, A., & Setyaningrum, I. (2021). Analisis Produk Kosmetik Impor Terkait Brand Dan Pengaruhnya Terhadap Pembelian Kosmetik Impor Di Samarinda, Kalimantan Timur. Jurnal Ekonomi Dan Bisnis, 24(2), 59–65. https://doi.org/10.24123/jeb.v24i2.4749
Alwi, T., & Handayani, E. (2018). Keunggulan Bersaing Ukm Yang Dipengaruhi Oleh Orientasi Pasar Dan Inovasi Produk. Jurnal Pengembangan Wiraswasta, 20(3), 193. https://doi.org/10.33370/jpw.v20i3.256
Bloom, N., & Reenen, J. Van. (2013). Pengaruh Inovasi Produk, Desain Produk, Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Produk Woodenway. NBER Working Papers, 89. http://hdl.handle.net/123456789/20648
Dalimunthe, M. B. (2017). Keunggulan Bersaing Melalui Orientasi Pasar dan Inovasi produk. Jurnal Konsep Bisnis Dan Manajemen, 3(1), 18–31. https://doi.org/https://doi.org/10.31289/jkbm.v3i2.357
Darmawan, D., Sari, P. N. L., Jamil, S. A., & Mardikaningsih, R. (2023). Penerapan Manajemen Strategi: Kontribusi Orientasi Pasar Dan Orientasi Teknologi Terhadap Kinerja Bisnis UMKM. Journal of Management and Economics Research, 1(2), 64–70. https://journal.grahamitra.id/index.php/jomer/article/view/70
Ernawati, D. (2019). Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung. JWM (Jurnal Wawasan Manajemen), 7(1), 17. https://doi.org/10.20527/jwm.v7i1.173
Ghozali, I., & Latan, H. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program smartpls 3.0 untuk penelitian empiris. Semarang: Badan Penerbit UNDIP.
Hasnatika, I. F., & Nurnida, I. (2019). Analisis Pengaruh Inovasi Produk Terhadap Keunggulan Bersaing Pada UKM “Duren Kamu Pasti Kembali” di Kota Serang. Jurnal Riset Bisnis Dan Investasi, 4(3), 1. https://doi.org/10.35697/jrbi.v4i3.1252
Heryanto, H., Tambun, S., Pramono, R., Priyanti, D., & Siregar, I. (2023). E-Learning quality: The role of learning technology utilization effectiveness teacher leadership and curriculum during the pandemic season in Indonesia. International Journal of Data and Network Science, 7(4), 1451–1462. https://doi.org/10.5267/j.ijdns.2023.8.017
Kurniasari, R. D., & Utama, A. (2018). the Effect of Product Innovation, Product Creativity, and Product Quality on Competitive Advantage (a Case Study of Handicraft Enceng Gondok “Akar”). Jurnal Manajemen Dan Bisnis Indonesia, 3, 467–477. http://okezone.com
Lo, F. Y., Rey-Martí, A., & Botella-Carrubi, D. (2020). Research methods in business: Quantitative and qualitative comparative analysis. In Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.05.003
Noviani, L. (2020). Pengaruh Inovasi Produk, Kreativitas Produk, dan Kualitas Produk terhadap Keunggulan Bersaing (Studi Kasus pada Kerajinan Tikar Eceng Gondok ”Liar”). Jurnal Manajemen Danbisnis (Jumanis), 2(1), 2076–2086. http://ejournal.lppm-unbaja.ac.id/index.php/jmb/article/view/982
Setiawan, H. (2012). pengaruh orientasi pasar, orientasi teknologi dan inovasi produk terhadap keunggulan bersaing usaha songket skala kecil di kota Palembang. Jurnal Orasi Bisnis, 8(2), 12–19. https://jurnal.polsri.ac.id
Sitorus, R. R., & Tambun, S. (2023). Challenges, Strategies and Qualifications of Auditors In The Society 5.0 Era. JRAK, 15(2), 228–240. https://doi.org/10.23969/jrak.v15i2.7183
Tambun, S., & Sitorus, R. R. (2024). Pelatihan Riset Akuntansi Dengan Smart PLS Bagi Mahasiswa Doktoral Akuntansi Universitas Trisakti. Joong-Ki: Jurnal Pengabdian Masyarakat, 3(2), 303-310.
Tambun, S., Heryanto, H., Mulyadi, M., Sitorus, R. R., & Putra, R. R. (2022). Pelatihan Aplikasi Olah Data SmartPLS Untuk Meningkatkan Skill Penelitian Bagi Dosen Sekolah Tinggi Theologia Batam. Jurnal Pengabdian Undikma, 3(2), 233-240.
Sulistiani, D. (2014). Mencapai Keunggulan Bersaing Dengan Strategi Diferensiasi. El Muhasaba: Jurnal Akuntansi, 4(2), 1–17. https://doi.org/10.18860/em.v4i2.2454
Widiarta, P. G. K., Mahardika, I. P. D., Nugraha, N. A. S., Tintara, I. D. G. W., & Yasa, N. N. K. (2020). Peran Inovasi Produk Memediasi Orientasi Teknologi Terhadap Keunggulan Bersaing. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 2, 199. https://doi.org/10.24843/eeb.2020.v09.i02.p05